A landing page is designed to describe an offer—maybe a coupon, ebook, or a free trial—and encourage visitors to claim it. Though it’s connected to the website, it spotlights essential elements focused on conversion and doesn’t usually have navigation buttons or other links. The main purpose of a landing page is…

If you can’t decide between a landing page vs website, a microsite may be a happy medium. This unique construction shares similarities to both a landing page and a website. A microsite explains a business, product, or service on a single page, but the page is much longer than a…

There are several aspects to take into account when comparing online marketing vs offline marketing, including cost, level of exposure, convenience, and personalization. Starting with cost; online marketing tends to be significantly cheaper than offline because of all the expenses that accompany physical delivery of marketing messages. For instance, reserving…