There are several aspects to take into account when comparing online marketing vs offline marketing, including cost, level of exposure, convenience, and personalization. Starting with cost; online marketing tends to be significantly cheaper than offline because of all the expenses that accompany physical delivery of marketing messages. For instance, reserving advertisement space/time on television and newspaper is much more expensive than delivering ads online via social media. However, the major difference in costs shows up when it comes to targeting: while the whole campaign may cost the same, the costs per lead are significantly cheaper in online marketing. The reason is that ads can be precisely targeted to your desired audience, without wasting money on people that are not even interested in your ad. Advertisements can target very specific categories of people, ultimately capturing leads that turn into sales. The result is that you only pay for actual leads that you want. Offline marketing simply does not have these benefits because the information is not available at such a large scale.
Next is exposure. You can reach all over the world with online marketing, and that is very difficult with offline marketing. With the click of a button, a customer can purchase a product or service across the globe. When it comes to exposure in online marketing vs offline marketing, online has maximum reach.