What is a Microsite?

If you can’t decide between a landing page vs website, a microsite may be a happy medium. This unique construction shares similarities to both a landing page and a website. A microsite explains a business, product, or service on a single page, but the page is much longer than a landing page. Usually, internal links take a visitor to different sections across the page, such as About Us, Our Mission, Contact Us or other sections. A microsite is ideal for apps, about-to-launch products or services, freelancers, books, or large-scale promotional campaigns.

A microsite:

  • Is usually one long, scrolling page
  • Uses internal links to help visitors navigate between sections on the page
  • Is ideal for creating buzz or describing a product or service in detail

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