A landing page is designed to describe an offer—maybe a coupon, ebook, or a free trial—and encourage visitors to claim it. Though it’s connected to the website, it spotlights essential elements focused on conversion and doesn’t usually have navigation buttons or other links. The main purpose of a landing page is to drive sales or capture leads.
A landing page:
- Describes an individual offer, product, or service
- Usually does not have a navigation menu
- Uses a form where visitors can claim the offer and become a lead